You take an ingenoius idea and then convince the people in charge to organize a tennis tournament on the roof of a shopping mall in Graz.
In 1991 Herwig Straka and Edwin Weindorfer laid the foundation for the later success project, the s Tennis Masters, with this idea. The news of the only ATP Challenger Tour tournament on the roof of a shopping mall went around the world in no time and brought tennis celebrities like Gustavo Kuerten or Carlos Moya to Styria.
